This study investigated and contributed empirically and theoretically the Albanian consumer resistance movements toward the invading of the public spaces by advertising. The outdoor advertising, even in emerging countries as Albania, is inescapable and has grabbed the consumer and his...

В статье проанализированы сущность и значение стратегического планирования рекламной деятельности, исследованы теоретические подходы к определению понятия...

The article analyses the essence and significance of strategic planning of advertisement activity and studies theoretical approaches to definition of the "advertising strategy" notion. On the basis of generalisation of theoretical material and empirical experience, the authors form own view on...

Der Artikel identifiziert einen strukturell neuen Typ der Bürgerbeteiligung, der seit einiger Zeit in der Planungspraxis zu beobachten ist und sich von gängigen kommunikativen Methoden unterscheidet. Dieser neue Beteiligungstyp zeichnet sich durch seine Verortung im urbanen öffentlichen Raum...

At present, we acknowledge more and more that metropolis and metropolization represent major problems of certain cognitive and practical actuality. In spite of all this, they continue to be insufficiently known, representing a system of equations with many unknown factors. The following lines...

(english) Women’s disadvantaged position in the labour market can be explained by conflicts between their roles in exercising an economic activity and in assuming their domestic activities. Husbands’ insufficient or inexistent income has increased women’s role in household survival...