Hubbard, R. Glenn; Saha, Atanu; Lee, Jungmin - In: International Journal of the Economics of Business 14 (2007) 1, pp. 59-83
We examine the economic implications of pure bundling under the settings of monopoly and duopoly. We show that under … monopoly and pure bundling of goods with independent demands, the bundled price is strictly less than the sum of the unbundled … prices. In the setting of duopoly and Nash prices, we examine whether bundling can be used as a tool to deter entry. In …