Chaykina, Taisiya; Guerreiro, Manuela; Mendes, Júlio - In: Journal of Spatial and Organizational Dynamics 2 (2014) 1, pp. 23-40
Nowadays brand personality is admitted to be one of the essential parts of brand strategy. It has also become a popular aspect of destination branding due to the fact that destinations are constantly competing for visitors attention in various ways. The term of branding has been first applied to...