GROSBOIS, DANUTA DE; KUMAR, UMA; KUMAR, VINOD - In: International Journal of Innovation Management (ijim) 14 (2010) 05, pp. 915-946
The aim of this study is to investigate the impact of Internet-based technology (IBT) use during a new product development (NPD) project on new product time-to-market. It is hypothesized that (1) IBT use has a positive impact on new product time-to-market (2) this impact is both direct and...
