-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are … significant role within the marketing activities’ development for marketing specialists, namely: management by objectives … significant results on the development of marketing programs comprised within them. Similarly to the management by objectives, the …

responsible for planning and control of tourism both measure economic results by income rather by demand. …

, thus yielding more results in the sphere of marketing. …

in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview … is given, of the set of marketing tools applied by enterprises providing services as well as their characteristics and … and the set of marketing tools used will be described based on the relevant literature.In order to demonstrate the …

applaud this effort to study marketing planning in New Zealand. Nevertheless, I find it difficult to accept the conclusions … drawn by the authors of “Marketing Planning in New Zealand” (MPNZ). I am concerned with the definition of marketing planning …Managers are often told that formal planning helps. It is useful to examine whether this is good advice. Thus, I …