towards deposits and especially their response to telemarketing campaigns. This work describes a data mining approach to … extract valuable knowledge from recent Portuguese bank telemarketing campaign data. Such approach was guided by the CRISP …

Advertising messages compete for scarce attention. ?Junk? mail, ?spam? e-mail, and telemarketing calls need both …

Advertising messages compete for scarce attention. “Junk” mail, “spam” e-mail, and telemarketing calls need both …

to obtain a direct answer from those exposed to message. A solution in this sense is to create the telemarketing which …

The Internet has become an integral part of the everyday life of households, firms and governments. Its proper … Internet depends on its openness and the confidence of users. Designing policies that protect society while allowing for … Internet’s great economic potential to be fulfilled, is a difficult task. This paper investigates this challenge and takes …

E-commerce -- an application of the Internet -- has expanded exponentially over the past 5 years and is widely expected … d’Internet -- s’est développé d’une manière exponentielle au cours des cinq dernières années et cette tendance devrait …

covered include the recent growth resurgence in the United States, the potential importance of ICT and the Internet, and the … croissance aux États-Unis, l’importance potentielle des TIC et de l’Internet, et le rôle joué par la réallocation et la …