Heffernan, Shelagh A.; Fu, Xiaolan; Xiaoqing (Maggie) Fu - In: Applied Economics 45 (2013) 24, pp. 3400-3411
This study employs a national survey of over 1100 British financial firms to ascertain the determinants of financial innovation and their sales success using the logit and the generalized Tobit models. We find that the likelihood of financial innovation rises with the size of financial firms,...