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The language of poverty: an exploration of the narratives of the poor

Misturelli, Federica; Heffernan, Claire - In: Sustainable Development 19 (2011) 3, pp. 206-222

Within the development discourse, the narratives of the poor are a well utilized rhetorical tool to describe poverty and its causes. However, narratives can also reveal the beliefs and ‘world-view’ of the narrators. To explore this influence, the authors applied a discursive approach, to...

Persistent link: https://www.econbiz.de/10009147051

Speaking of self: “Winners” and “losers” in therapeutic foster care

McKinney, Jason - In: Children and Youth Services Review 39 (2014) C, pp. 84-90

This article presents a portion of data from a study examining the way language is used to negotiate identity in a …

Persistent link: https://www.econbiz.de/10011064716

Adapted or standardized copy: Is non-cultural English the answer?

Spielmann, Nathalie; Delvert, Mathilde - In: Journal of Business Research 67 (2014) 4, pp. 434-440

can it be introduced into advertising without alienating consumers, and would a simpler English message work better? Does … interaction between language choice and brand culture in a non-Anglophone market. Specifically, the studies review the value of … market. Globish is shown to be an interesting alternative option in adapting or standardizing advertising strategies …

Persistent link: https://www.econbiz.de/10010869771

The pitfalls of the promotional language

MOLDOVEANU-BARBU, Christina - In: Anale. Seria Stiinte Economice. Timisoara XVIII (2012) May, pp. 287-294

Whether expensive advertising or just low cost publicity, promotional strategies imprint their persuasive items on the … public’s brain and conscience, by manipulating audio, visual and language ingredients. They struggle against human passivity …

Persistent link: https://www.econbiz.de/10010641498

THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATURE

Mirabela, Pop Anamaria - In: Annals of Faculty of Economics 1 (2008) 1, pp. 626-632

competitive fight. The aim of advertising is to be catchy and easy to remember. Advertisers use language quite distinctively …Advertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its … using simple, straightforward language. Copy-writers are well-known for playing with words and manipulating or distorting …

Persistent link: https://www.econbiz.de/10008471844

Sustainability Ratings and the Disciplinary Power of the Ideology of Numbers

Chelli, Mohamed; Gendron, Yves - In: Journal of Business Ethics 112 (2013) 2, pp. 187-203

The main purpose of this paper is to better understand how sustainability rating agencies, through discourse, promote an “ideology of numbers” that ultimately aims to establish a regime of normalization governing social and environmental performance. Drawing on Thompson’s (Ideology and...

Persistent link: https://www.econbiz.de/10010989763

Discourses of Charisma: Barack Obama’s First 6 Months as the President of the USA

Takala, Tuomo; Tanttu, Sanja; Lämsä, Anna-Maija; … - In: Journal of Business Ethics 115 (2013) 1, pp. 149-166

This study aims to investigate discourses of the charisma of Barack Obama in articles in a leading Finnish newspaper during the first 6 months of his presidency. The results show that the media created a very enthusiastic atmosphere around Obama. His charisma was built up mostly around his...

Persistent link: https://www.econbiz.de/10010989931

Mediatized Humanitarianism: Trust and Legitimacy in the Age of Suspicion

Vestergaard, Anne - In: Journal of Business Ethics 120 (2014) 4, pp. 509-525

The article investigates the implications of mediatization for the legitimation strategies of humanitarian organizations. Based on a (full population) corpus of ~400 pages of brochure material from 1970 to 2007, the micro-textual processes involved in humanitarian organizations’ efforts to...

Persistent link: https://www.econbiz.de/10010989945

Le Sud global et les nouvelles figures de l’équité à l’OMC

Audet, René - In: Ethics and Economics 8 (2011) 2, pp. 17-17

In parallel to the fair trade movement activities, the notion of fairness is at the heart of a conflict of interpretation between developed and developing countries in multilateral trade negotiations. Recently, this conflict has mutated along with the rise of numerous Global South inter-state...

Persistent link: https://www.econbiz.de/10010991199

Interacting with a questionnaire: respondents’ constructions of questionnaire completion

Galasiński, Dariusz; Kozłowska, Olga - In: Quality & Quantity: International Journal of Methodology 47 (2013) 6, pp. 3509-3520

This article explores informants’ constructions of the situation of completing a questionnaire. The data comes from a study qualitatively replicating a quantitative method in which informants were asked to think aloud when completing a questionnaire designed to identify and measure feelings...

Persistent link: https://www.econbiz.de/10010992939

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