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Persistent link: https://www.econbiz.de/10005354768
The nature and scope of marketing and managerial competencies in the context of growth SMEs (small and medium sized enterprises) are discussed. This is illustrated using a conceptual framework of how SME owner-managers develop experiential learning built upon existing knowledge, experience,...
Persistent link: https://www.econbiz.de/10009213310
This paper examines the networking activities of SME owner/managers within a food distribution channel, and considers them in relation to the marketing decisions made in an increasingly competitive marketplace. The study period coincided with dynamic changes within a UK regional market resulting...
Persistent link: https://www.econbiz.de/10009217137
The purpose of this paper is to investigate the sources and nature of opportunities used by owner-managers of small and medium size (SMEs) firms in order to grow their businesses. In addition to the owner-manager's desire for growth, clearly there needs to be both opportunities to pursue and...
Persistent link: https://www.econbiz.de/10010594804
Defining the small firm is somewhat arbitrary as criteria used to classify entities as such include size, number of employees, sales volume, asset size, type of customer, capital requirements and market share. There is, however, general agreement that smallness and newness create specific...
Persistent link: https://www.econbiz.de/10005722634