Kumar, Vineet; Gordon, Brett R.; Srinivasan, Kannan - In: Marketing Science 30 (2011) 6, pp. 1066-1078
Commercial open source software (COSS) products--privately developed software based on publicly available source code--represent a rapidly growing, multibillion-dollar market. A unique aspect of competition in the COSS market is that many open source licenses require firms to make certain...