In this paper, the authors address the distribution of efficiency gains among partially autonomous supply network actors in a manner they will accept as fair and as an incentive to cooperation. The problem is economically significant because it requires substantiating efficiency gains in an...

Die Bedeutung von Emotionen und Affekten bei ökonomischen Entscheidungen wird seit mehreren Jahren in der ökonomischen Literatur diskutiert (z. B. Rabin, 1998). Eine Erklärung der empirischen Evidenz in diesem Bereich, die über eine bloß phänomenologische Ebene hinausgeht, verlangt eine...

Da ein einheitliches, politikfelduebergreifendes und wirtschaftswissenschaftlich fundiertes Verbraucherleitbild fehlt, gibt dieser Beitrag einen UEberblick ueber den Stand der wirtschaftswissenschaftlichen Diskussion um das Verbraucherleitbild. Eine empirische Analyse zeigt, dass es ‘den...

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars...

This research evaluates Minimal Economic Knowledge (MEK) in Germany - that is, basic knowledge of economic facts, concepts, and causal relationships needed for understanding and successfully participating in the economy. It is addressed to gain an understanding of the level of Minimal Economic...

In this working paper it is investigated how affect and cognition interact in consumer decision making. The research framework is multidisciplinary by applying a neuroscientific method to answer the question which information is processed during brand choice immediately when the decision is...