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Gestion de la relation client : Total relationship management, Big data et Marketing mobile
Jallat, Frédéric; Peelen, Ed; Stevens, Eric; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2014
Comment choisir et instaurer une relation ? Comment adapter l'organisation pour mettre en oeuvre la stratégie retenue ? Comment analyser les nombreuses données client collectées pour prendre les meilleures décisions ? Quels outils utiliser pour soutenir la stratégie relationnelle ? Gestion...
Persistent link: https://www.econbiz.de/10011072552
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Theory of the Firm, Supply Chain Management, and Relationship Marketing
M. Storchevoy. - In: VOPROSY ECONOMIKI 1 (2014)
: supply chain management and relationship marketing. The author demonstrates which ideas have been borrowed by these …
Persistent link: https://www.econbiz.de/10010860871
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THE PRESENCE OF SMES AT BUCHAREST STOCK EXCHANGE
POP, CORNELIA; BALINT, CRISTINA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2013)
The importance and contribution of the SME sector to the economic growth was frequently stated and discussed. While Bucharest Stock Exchange does not have a dedicated segment for SMEs, we concentrate our attention on this stock exchange, considered to be a frontier emerging market, due to the...
Persistent link: https://www.econbiz.de/10010925368
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Calculating customer intimacy: accounting numbers in a sales and marketing department
Cuganesan, Suresh - In: Accounting, Auditing & Accountability Journal 21 (2008) January, pp. 78-103
Purpose – The purpose of this research is to examine the role of accounting numbers in one organisation's attempts to enact and calculate customer intimacy, given renewed interest in organisation-customer relationships. Design/methodology/approach – The paper utilises actor-network theory in...
Persistent link: https://www.econbiz.de/10009318073
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SOCIAL CONSCIENCE OF FINANCIAL INSTITUTIONS AS A SOLUTION FOR RETAINING RELATIONSHIPS WITH CUSTOMERS IN THE FACE OF THE GLOBAL CRISIS
EDYTA, RUDAWSKA - In: ЭКОНОМИКА РЕГИОНА (2011) 3, pp. 95-103
Poland's economic environment has undergone dramatic changes in the last two years. Consequently, companies have become more insecure and experienced an increase in risk to their activities; moreover, consumers have become worried. Poland's sector of banking services has suffered greatly due to...
Persistent link: https://www.econbiz.de/10011230046
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CORPORATE SOCIAL RESPONSIBILITY: THE CASE OF ROMANIAN TRAVEL AGENCIES
MARIN-PANTELESCU, ANDREEA; MANIU, LAURA CRISTINA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2013)
Corporate social responsibility (CSR) refers to a company’s voluntary activities “that appear to further some social good, beyond the interests of the firm and that which is required by law” (McWilliams & Siegel, 2001, p. 117). This paper focuses on the question “Are Romanian travel...
Persistent link: https://www.econbiz.de/10010838272
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An empirical study on banks' clients' sensitivity towards the adoption of Arabic terminology amongst Islamic banks
Muhamat, Amirul Afif; Jaafar, Mohamad Nizam; Azizan, … - In: International Journal of Islamic and Middle Eastern … 4 (2011) November, pp. 343-354
Purpose – The purpose of this paper is to measure the sensitivity of the banks' customers towards the adoption of Arabic terminology in the Islamic banking industry. Design/methodology/approach – A sample of 100 respondents who were mainly banks' clients was surveyed through personally...
Persistent link: https://www.econbiz.de/10010610896
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Customer switching behaviour in Greek banking services using survival analysis
Mavri, Maria; Ioannou, George - In: Managerial Finance 34 (2008), pp. 186-197
to investigate predictors of churn behaviour as part of customer relationship management (CRM). Design …, which is the end-result of all the examined factors. Practical implications - Bank's management team could use the findings …
Persistent link: https://www.econbiz.de/10010757352
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Intellectual capital reporting in knowledge economy of Egypt
Ismail, Tariq H. - In: International Journal of Critical Accounting 3 (2011) 2/3, pp. 293-317
This study examines voluntary intellectual capital reporting (ICR) in annual reports of the top 30 companies listed in Cairo and Alexandria Stock Exchange (CASE) as well as eliciting the barriers that could hamper the development and implementation of ICR in an Egyptian setting. The study...
Persistent link: https://www.econbiz.de/10010669112
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A comparative study of factors affecting the external stakeholder management process
Olander, Stefan; Landin, Anne - In: Construction Management and Economics 26 (2008) 6, pp. 553-561
managing these various concerns and needs in a stakeholder management process falling within the limits of the project. The aim … of the research presented here was to show the factors affecting the stakeholder management process positively or … to analyse these factors. The study showed that the outcome of the stakeholder management process depended mainly upon …
Persistent link: https://www.econbiz.de/10005482646