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Rynek taśm przenośnikowych w Polsce – analiza i ocena
Jurdziak, Leszek; Szlichciński, Łukasz - Volkswirtschaftliche Fakultät, … - 2006
This paper presents issues related to industrial marketing. Specifications of belt conveyors required for the proper belt selection for particular market segments have been collected. Several ways of promotions applied by different belt manufacturers has been presented and results of their...
Persistent link: https://www.econbiz.de/10011258978
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L'externalisation des activités d'achat:l'apport du modèle contractualiste appliqué au processus d'achat
Calvi, Richard - In: Revue Finance Contrôle Stratégie 2 (1999) 1, pp. 27-47
Companies seeking new ways to cut structural cost and to increase their competitive edge in the market will outsource activities. The result of this is that outsourcing has contributed to an increase in the strategic impact of purchasing departements. This article builds on the reasoning that...
Persistent link: https://www.econbiz.de/10005263488
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Exceptional Paper--ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products
Lilien, Gary L. - In: Management Science 25 (1979) 2, pp. 191-204
This paper reports the results of the ADVISOR 2 study, aimed at providing an understanding of and guidance for marketing mix decisions for industrial products. The study involved 22 companies and 131 products. Although cross-sectional in nature, justification is presented for using the...
Persistent link: https://www.econbiz.de/10009214197
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Reply to Farris and Buzzell's Comment on ADVISOR 2 Paper
Lilien, Gary L. - In: Management Science 26 (1980) 1, pp. 101-105
Farris and Buzzell's (Farris, Paul W., Robert D. Buzzell. A comment on modeling the marketing mix decision for industrial products. Management Sci. this issue.) comment on my (Liuen, Gary L. 1979. ADVISOR 2: Modeling the marketing mix decision for industrial products. Management Sci. 25...
Persistent link: https://www.econbiz.de/10009214370
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ПРОМЫШЛЕННАЯ ВЫСТАВКА И МАРКЕТИНГОВАЯ ПОЛИТИКА ПРОМЫШЛЕННОГО ПРЕДПРИЯТИЯ
ВЛАДИМИРОВНА, ИСАЕВА ЕЛЕНА - In: Вестник Омского университета. … (2012) 3, pp. 112-116
Рассматриваются особенности промышленной выставки как инструмента продвижения промышленного предприятия. Особое внимание обращается на изменение и...
Persistent link: https://www.econbiz.de/10011232609
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КОНЦЕПТУАЛЬНЫЕ ОСНОВЫ ИСПОЛЬЗОВАНИЯ СИСТЕМНОГО ПОДХОДА В ИССЛЕДОВАНИЯХ ПРОМЫШЛЕННОГО МАРКЕТИНГА...
Н, БУТЕНКО - In: Вісник Киiвського … (2011) 3, pp. 16-20
В статье рассмотрены методологические аспекты использования системного подхода в исследованиях промышленного маркетинга. Определены направления применения...
Persistent link: https://www.econbiz.de/10011234485
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Using the Experiment Method in Business-to-Business Marketing
Dura, Codruţa; Leba, Monica - In: Annals of the University of Petrosani, Economics 9 (2009) 3, pp. 261-268
The concept of industrial marketing is circumscribed around an explosive development which has influenced the specialization and the differentiation of the science of marketing, through extending its applicability to various fields of activities. If on conceptual level, marketing can be used in...
Persistent link: https://www.econbiz.de/10008470198
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The Impact of Vertical and Horizontal Differentiation on Minimum Efficient Scale in Investment Banking
Strauss, Steven - School of Management, Yale University - 2002
We define Business-to-Business service firms as: advertising agencies, audit firms, investment banks, corporate law firms, and management consulting firms. These firms all share certain common characteristics: (i) their primary "asset" consists of the talent and reputation of their professional...
Persistent link: https://www.econbiz.de/10005586916
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Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs
Gil, Ma José Álvarez; Lado, Nora; Berrone, Pascual; … - Department of Economics, European University Institute - 2006
In this paper, we examine the determinants for the success of reverse logistics (RL) programs. Based on a supplier-customer relationship framework, we argue that trust and relational commitment – two fundamental aspects of relational marketing – are essential in defining the performance of...
Persistent link: https://www.econbiz.de/10005697736
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Marketing Status in SMEs, Industrial versus Consumer Companies
Azad, Shahram; Hemmati, Hamed - In: Acta Universitatis Danubius. OEconomica (2013) 9(3), pp. 37-48
those sell industrial goods. The research is a field study conducted with 112 Small and medium sized enterprises located in … the five biggest industrial cities of Iran. The results of this research show that there are significant differences in … the marketing status between consumer and industrial goods SMEs such as doing market research in the internal status of …
Persistent link: https://www.econbiz.de/10010740017