TANG, ZHI; HULL, CLYDE EIRÍKUR - In: Journal of Enterprising Culture (JEC) 19 (2011) 03, pp. 229-259
This paper investigates how Chinese SMEs configure marketing, cost-control, and innovation strategies in order to attain better organizational effectiveness. Rather than the more standard approach of suggesting that SMEs focus exclusively on one strategy, we hypothesize that when a strategy...