Topicality and modern features of Internet branding in Ukraine were justified. Semantic analyses of the concept … "Internet branding" was conducted and the author's definition was offered. Categories and types of branding in the Internet were … generalized, and its advantages, failings and errors were highlighted. The necessity for the use of Internet branding in the …

Cuando una empresa se decide a realizar una iniciativa comercial en Internet, al igual que en el mundo físico, es … mejorar la calidad de su servicio. / When a firm decides carrying out a commercial initiative in Internet, as in the physical …

to consumers in their assessment of the quality Internet retailers. Theses dimensions are access, easy of use, design …

Electronic commerce development, especially since the emergence of direct Internet sales to customers, often comes with … electronic commerce bring the expected productivity gains ? Is Internet as channel of distribution really a radical alternative … to the traditional distribution channels ? Do Internet direct sales automatically translate into conflicts of …

Internet use by insurance firms for online sales of their products and services has been the topic of many analyses … questions: * What is the extent of use of the Internet by insurance companies ? * More specifically, where does Internet stand … promotional purposes. Most of the Internet sites studied are attractive, fun to use and present more information than just the …

' expectations. The use of Internet to directly sell products and services to consumers has become an adopted option for a number of … companies. However, some disadvantages are related to the use of Internet as a distribution channel. Indeed, it can cause loss …, they have to evaluate what makes a product or a service suitable to be sold over the Internet. Some researchers answered …

the context of purchasing on Internet. First, we present a synoptical literature overview of trust conceptualisation in … the marketing literature. Then, we propose a preliminary conceptual framework mainly drawn from marketing and electronic …

The development processes in information and communication technology and the internet particularly, have … technologies such as the communications and information technology the hospitality industry and management, the marketing and the …

Der Bericht informiert über das verbesserte Marketing ostdeutscher Hersteller. Insgesamt haben die ostdeutschen …