Krasnova, Hanna; Veltri, Natasha; Spengler, Klaus; … - In: Business & Information Systems Engineering 5 (2013) 3, pp. 165-177
“Deal of the Day” (DoD) platforms have quickly become popular by offering savings on local services, products and vacations. For merchants, these platforms represent a new marketing channel to advertise their products and services and attract new customers. DoD platform providers, however,...