Ritzer, George; Richer, Zach - In: Business History 54 (2012) 5, pp. 798-804
<title/> This is a comment on M. Hoogenboom, D. Bannink, & W. Trommel (2010), ‘From local to grobal, and back’ (<italic>Business History</italic>, 52(6), 932--954). While great appreciation is expressed for the authors’ effort to test empirically the theoretical ideas developed by G. Ritzer (2007) in <italic>The...</italic>