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<title/> This is a comment on M. Hoogenboom, D. Bannink, & W. Trommel (2010), ‘From local to grobal, and back’ (<italic>Business History</italic>, 52(6), 932--954). While great appreciation is expressed for the authors’ effort to test empirically the theoretical ideas developed by G. Ritzer (2007) in <italic>The...</italic>
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