experiential marketing is better way to understand consumer behaviour. Comparative analysis shows the main characteristics of … superiority, narrow determinate product categories, point of view to the consumer as a rational thinker, application analytical …, quantitative and verbal methods, mechanical standpoint to the consumer “Stimulus- Reaction”. Experiential marketing present these …

Consumer credit, as an important aspect of the free movement of capital, has for a long time now been subject to … European Union regulations. However, one important aspect of consumer credit, over-indebtedness, has not been acknowledged in … the Consumer Credit directives of 1978 and 2009, nor is there any other European Union law instrument that addresses over …