«Mobile marketing» implies a new model of marketing that uses newmultimedia and connection tecnologies to observe and analyse choicesand behaviors of end users while engaging them in social and interactiveexperiences which result in added value product and services.Based upon these...

This paper is a theory development to Amit, Brander, and Zott (<CitationRef CitationID="CR1">1998</CitationRef>, Journal of Business Venturing, 13: 441-466) on the nature of venture capital firms. In their paper, the authors argue that venture capital firms exist because they fill a market niche by developing the ability to overcome...</citationref>

This article examines stakeholder relationships in a conflict situation. The focus of analysis is on how to understand stakeholder relationships as both ethical and strategic, and further, how the interests of different stakeholders become justified. To describe stakeholder relationships, we use...