Brown, David B.; Giorgi, Enrico G. De; Sim, Melvyn - School of Economics and Political Science, Universität … - 2009
In this paper, we axiomatize a target-based model of choice that allows decision makers to be both risk averse and risk seeking, depending on the payoff's position relative to a prespecified target. The approach can be viewed as a hybrid model, capturing in spirit two celebrated ideas: first,...