Arcelus, F. J.; Shah, Nita H.; Srinivasan, G. - In: Omega 29 (2001) 5, pp. 417-428
Given the increasing saliency of special offers as a sales promotion tool, this paper analyses the advantages and disadvantages of the two most common payment reduction schemes, namely a decrease in the purchase price and a delay in the payment of the merchandise. Following some of the latest...