Stremersch, S.; Tellis, G.J.; Franses, Ph.H.B.F.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
Indirect network effects are of prime interest to marketers because they affect the growth and takeoff of software availability for, and hardware sales of, a new product. While prior work on indirect network effects in the economics and marketing literature is valuable, these literatures show...