In contextul recentei aderari a Romaniei la Uniunea Europeana turismul reprezinta una din oportunitatile reale pe care perioada imediat urmatoare o ofera tarii noastre. Or, experienta dobandita, facilitatile existente, competitivitatea preturilor, recomanda Romania ca o atractiva destinatie, dar...

The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more...

Organizations design marketing communication campaigns by using both the‘traditional‘ (press, radio, television, outdoor) and/or direct media (mail, telephony, mobiletelephony, and the internet),in order to attract the consumers and determine them to buy or beinterested in the company's...

Creation, development and employment of brands have recently become activities thattend to expand beyond the sphere of marketing communication of the organization and generatingsignificant effects over the results of marketing activities and overall performances of theorganizations.Paper intends...

Taking into account that sustainable development of organization`s business depends largely on the quality of the relationships it builds on long-term and marketing communication plays a key role in this process, the purpose of this article is to give a perception of SMEs customers regarding...

The increasing processing of the consumers‘ personal data in order to be lateremployed in a direct, personalized and interactive marketing approaches has intensified thediscussion on how to address the consumer‘s private space without affecting his or her privacy. Thepaper proposes a new...

Incepand ca orice alt cuvant rasunator la inceputul acestui secol, Web2.0 devine o realitate palpabila pentru un numar din ce in ce mai mare de utilizatori de Internet. Folosind instrumente diverse cum ar fi podcasting, retele sociale, RSS feeds, wikis, widget-uri, SEO, marketing viral sau...

Competitiveness has become one of the common concepts employed in the recent yearsto approach and describe the sustainable development of the travel and tourism industry. Culturalheritage and natural resources represent two significant pillars of the tourism’s sustainabledevelopment: that is...

The increasing marketing efforts of the organizations based on the acquiring,processing, storage and employment of the consumers’ personal data have imposed thereconsideration, both from the theoretical and practical perspectives, of the concepts describing theprivacy, consumer’s private...

In the recent years, competitiveness has become one of the common conceptsemployed to approach and describe the sustainable development of the travel and tourism industry.Competitiveness of the travel and tourism industry, like of the tourist destinations, is defined takinginto consideration a...