BONDREA, BONDREA , Aurelian A.; GÂRDAN, GÂRDAN , … - In: Annals of Spiru Haret University, Economic Series 1 (2010) 4, pp. 53-60
The evolution of relationship marketing has been one of the most talked about, partly because it not only proposed a radical change at the very beginning of the marketing action and philosophy, but also because of its complexity.Among many different issues regarding the relationship marketing,...