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Although the prescriptive strategic management literature implies a positive association between strategic planning and company performance, with directional causality from strategic planning to performance, confirmatory empirical evidence is equivocal. The overall aim of this article is to...
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The Behavioural Perspective Model (BPM) classifies consumer behaviours based on their utilitarion and informational consequences; it further categorises them by the scope of the settings in which they occur. An empirical study (N = 561) shows these outcomes to predict consumers’ verbal reports...
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