. It works around and with innovation, considered to be a proper tool for measuring the qualitative changes which occur …

In innovation, the role of aesthetics is important, possibly paramount, but this factor is not reflected in mainstream … innovation theory and research. The paper suggests that aesthetics, supported by serendipity, imagination, and creativity … constitute the core, i.e., the “soul” of innovation, and that these factors fuel the dynamics of innovation. These factors are …