Arcidiacono, Peter; Ellickson, Paul B.; Landry, Peter; … - In: International Journal of Industrial Organization 31 (2013) 5, pp. 538-553
We estimate a model of drug demand and supply that incorporates insurance, advertising, and competition between branded and generic drugs within and across therapeutic classes. We use data on antiulcer drugs from 1991 to 2010. Our simulations show that generics and “me-too” drugs each...