Showing 1 - 10 of 6,051
We examine vertical backward integration in oligopoly. Analysing a standard linear Cournot model, we find that for wide parameter ranges (i) some firms integrate, while others remain separated, and (ii) efficient firms are more likely to integrate vertically. Adopting a reduced-form approach, we...
Persistent link: https://www.econbiz.de/10005504590
We present a model of the TV-advertising market that encompasses both the product markets and the market for TV programs. We argue that the TV industry has several idiosyncratic characteristics that need to be modeled, and show that the strategic interaction in this industry differs from other...
Persistent link: https://www.econbiz.de/10005487110
This paper presents a model of media competition with free entry when media operators are financed both from advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and antagonist, is different if media operators impose a price or a...
Persistent link: https://www.econbiz.de/10005405759
We present a model of the TV-advertising market that encompasses both the product markets and the market for TV programs. We argue that the TV industry has several idiosyncratic characteristics that need to be modeled, and show that the strategic interaction in this industry differs from other...
Persistent link: https://www.econbiz.de/10005412894
The operating areas of each terrestrial broadcasting station in Japan are geographically divided by a licensing system and form oligopolies in each of their respective markets. These institutional constraints define the market structure, and as a result, affect the business performance of the...
Persistent link: https://www.econbiz.de/10005412909
En este artículo se presenta una descripción de la industria de televisión en Colombia haciendo distinción entre el servicio de televisión cerrada (o por suscripción) y el de televisión abierta. En el caso de este último, se propone un modelo coalicional para hacer una aproximación a la...
Persistent link: https://www.econbiz.de/10005412929
Despite still being younger than a decade, the theory of multisided market has offered numerous valuable insights for the analysis of industries in which a supplier serves two distinct customer groups that are indirectly interrelated by externalities. Examples include payment systems, matching...
Persistent link: https://www.econbiz.de/10005467276
Persistent link: https://www.econbiz.de/10004979435
We examine the incentives of a monopolistic search engine, funded by advertising, to provide reliable search results. We distinguish two types of search results: sponsored and organic (not-paid-for). Organic results are most important in searches for online content, while sponsored results are...
Persistent link: https://www.econbiz.de/10011264249
The paper examines incentives for exclusive distribution of premium television content such as live sports and Hollywood movies. Static analysis shows that a pay TV operator with premium content always chooses to supply its retail rival, using per-subscriber fees to soften competition....
Persistent link: https://www.econbiz.de/10011084070