Branco, Fernando; Sun, Monic; Villas-Boas, J. Miguel - In: Management Science 58 (2012) 11, pp. 2037-2056
Consumers often need to search for product information before making purchase decisions. We consider a tractable … (continuous-time) model of gradual learning, in which consumers incur search costs to learn further product information, and … importance/informativeness of each attribute. We discuss optimal pricing, the impact of consumer search on profits and social …