It is shown how correspondence analysis may be applied to a subset of response categories from a questionnaire survey, for example the subset of undecided responses or the subset of responses for a particular category. The idea is to maintain the original relative frequencies of the categories...

We show the equivalence between the use of correspondence analysis (CA) of concadenated tables and the application of a particular version of conjoint analysis called categorical conjoint measurement (CCM). The connection is established using canonical correlation (CC). The second part...

The book "Mathematics and Archaeology", consisting of 25 chapters by a range of international scholars in archaeology, will be published by Chapman & Hall in 2014. The present document, written as an invited Epilogue to the book, recounts the rediscovery of the book 275 years later by an...

We construct a weighted Euclidean distance that approximates any distance or dissimilarity measure between individuals that is based on a rectangular cases-by-variables data matrix. In contrast to regular multidimensional scaling methods for dissimilarity data, the method leads to biplots of...

Correspondence analysis, when used to visualize relationships in a table of counts (for example, abundance data in ecology), has been frequently criticized as being too sensitive to objects (for example, species) that occur with very low frequency or in very few samples. In this statistical...

Most methods of multivariate analysis rely on a measure of proximity between individual cases or samples to quantify inter-sample differences. The choice of this measure is fundamental to the method and its subsequent results. For example, when data are abundance counts of a set of species at...

In order to interpret the biplot it is necessary to know which points – usually variables – are the ones that are important contributors to the solution, and this information is available separately as part of the biplot’s numerical results. We propose a new scaling of the display, called...

Perceptual maps have been used for decades by market researchers to illuminate them about the similarity between brands in terms of a set of attributes, to position consumers relative to brands in terms of their preferences, or to study how demographic and psychometric variables relate to...

The use of simple and multiple correspondence analysis is well-established in social science research for understanding relationships between two or more categorical variables. By contrast, canonical correspondence analysis, which is a correspondence analysis with linear restrictions on the...

The generalization of simple (two-variable) correspondence analysis to more than two categorical variables, commonly referred to as multiple correspondence analysis, is neither obvious nor well-defined. We present two alternative ways of generalizing correspondence analysis, one based on the...