Lee, Ji Yong; Han, Doo Bong; Nayga Jr, Rodolfo M.; Lim, … - In: Australian Journal of Agricultural and Resource Economics 55 (2011) 3
The major objective of this study is to estimate Korean food shoppers’ willingness to pay (WTP) for imported beef with traceability. We use an experimental elicitation method, the random nth price auction, to identify consumers’ valuation for traceable imported beef. We also analyse the...