emphasized, along with the impact of changes in biotechnology and intellectual property rights. Their joint interaction has …

For an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing …, public policy, industry, or society in general. It finds that the academic audience for marketing research is: (1) often … under pressure, due to: (1) the difficult translation of academic marketing research to marketing education; (2) shifting …

's approach to biotechnology and its reform of institutions for allocating land, labor, and water inputs have important …

countries having varying policy stances on biotechnology, COMESA (COMESA—Common Market for Eastern and Southern Africa, is a … of shaping a regional consensus on biotechnology policy for their 20 countries between 2004 and 2006 and adopted it in …

Stefan Stremersch (Ph.D., Tilburg University, December 2001, cum laude) is Professor of Marketing at Erasmus University … Rotterdam, The Netherlands, and Visiting Associate Professor of Marketing at Goizueta Business School, Emory University, United … fellowships of the European Union, ERIM and ICM (Belgium). His research and teaching interest is in marketing high tech products …

also investigates the effect of information about potential benefits of biotechnology on consumer acceptance of GM foods …

benefits of biotechnology on consumer acceptance of GM foods. Results indicate that consumers preferred GM foods produced …