van Osselaer, van Osselaer, S.M.J. - Erasmus Research Institute of Management (ERIM), … - 2004
learning-and-memory processes similar to those found in rats, dogs, and other animals. He outlines strategic implications for … brand management and public policy as well as theoretical implications for the study of human learning and memory. Prior to …, Journal of Marketing Research, Journal of Consumer Psychology, and the Journal of Experimental Psychology: Learning, Memory …