Bayraktar, Erkan; Lenny Koh, S.C.; Gunasekaran, A.; … - In: International Journal of Production Economics 113 (2008) 1, pp. 193-204
The bullwhip effect represents the information distortion in customer demand between orders to supplier and sales to the buyer. Demand forecasting is one of the main causes of the bullwhip effect. The purpose of this study is to analyze the impact of exponential smoothing forecasts on the...