Jun, Sunkyu; Gentry, James W; Hyun, Yong J - In: Journal of International Business Studies 32 (2001) 2, pp. 369-377
Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper investigates the role that the expatriate's consumer experiences play in the determination of his/her satisfaction with the new culture. Market...