Conjoint analysis, a preference measurement method typical in marketing research, has gradually expanded to other disciplines. Choice-based conjoint analysis (CBC) is currently the most popular type. Very few alternative estimation approaches have been suggested since the introduction of the...

We develop a procedure and the requisite theory for incorporating preference information in a novel way in the efficiency analysis of Decision Making Units. The efficiency of Decision Making Units is defined in the spirit of Data Envelopment Analysis (DEA), complemented with Decision Maker's...

This article results from our collaborative project with a Finnish bank aiming to evaluate the sales performance of bank branches. The management wishes to evaluate the branches’ ability to generate profit, which rules out the pure technical efficiency considerations. The branches operate in...

Interactive approaches employing cone contraction for multi-criteria mixed integer optimization are introduced. In each iteration, the decision maker (DM) is asked to give a reference point (new aspiration levels). The subsequent Pareto optimal point is the reference point projected on the set...

<Emphasis Type="Bold">Background: Despite increased use of generic medicines, little is known about either the attitudes of patients towards them or the decision-making process surrounding them. Young adults use over-the-counter (OTC) analgesics relatively often. <Emphasis Type="Bold">Objective: To assess the preferences of patients for...</emphasis></emphasis>

In marketing research the measurement of individual preferences and assessment of utility functions have long traditions. Conjoint analysis, and particularly choice-based conjoint analysis (CBC), is frequently employed for such measurement. The world today appears increasingly customer or user...

We have observed when applying Value Efficiency Analysis [21] that decision makers wish to provide preference information related to existing rather than virtual (efficient) units. This observation motivated us to develop an approach based on the preference comparisons of existing units. The...

Background: Despite increased use of generic medicines, little is known about either the attitudes of patients towards them or the decision-making process surrounding them. Young adults use over-the-counter (OTC) analgesics relatively often. Abstract: Objective: To assess the preferences of...