Stafford, Thomas F. - In: International Journal of E-Business Research (IJEBR) 1 (2005) 4, pp. 41-50
AOL Instant Messenger (IM) is a widely used Internet chat technology. There are indications that users initially do not find it easy to use, and this concerns AOL management; they consider that if popular applications are not easy to use, the ability of AOL to attract and hold loyal customers...