Social entrepreneurship has emerged as a field of considerable interest over the past two decades. Unfortunately, its rapid growth has come at the expense of a unified definition of this construct. In response, Dacin et al., Nicholls, and Santos recently proposed how efforts at theorizing might...

Concentration on consumption in material environments characterized by too much rather than too little creates important gaps in the understanding of how much of the earth’s population navigates the marketplace. This study investigates bottom-of-the-pyramid, or impoverished, consumers to...

This paper develops and examines a model of the relationship between consumption and environmental degradation, using the per-capita Gross Domestic Product as the proxy for consumer behaviour and per-capita carbon dioxide emissions as the indicator of pollution. The time path of emissions and...

Consistent with the goals of the special issue of Journal of Business Research, this paper examines the 1986 pastoral letter of the U.S. Catholic bishops titled, Economic Justice for All, and its impact on marketing practice for the last 25years. The brief literature review places this text...

Abortion is the most frequently performed surgical procedure in this country, yet its provision to consumers remains one of the most contentious issues within our society. The purpose of this article is to broaden our understanding of this problem by examining abortion from a consumer-behavior...

This research utilized an ethnographic approach to advace our understanding of the survival strategies employed by the homeless in our society. We examine the types of possessions consumed, how possessions are acquired through nontraditional employment and scavenging, and why some products are...