How does an increased importance of services influence the time pattern of launching industrial services and integrated solutions in foreign markets? When examining this question, we explain the change by making reference to the concept of service-dominant logic that suggests a move from...

In our paper we challenge the common notion that small and medium sized enterprises (SMEs) have to adapt to the international business environment to be successful when acting in an international context. Although we believe in a need for certain adaption, we claim that the possibility that SME...

Although primarily focusing on the internal resource endowment of the firm, RBV has the potential to address the firm’s embeddedness in the business environment as well. At present, RBV research lacks a sound understanding of the development of competitive advantages in industries. A change...

Law and economics has arguably become one of the most influential theories in contemporary legal theory and adjudication. The essays in this volume, authored by both legal scholars and economists, constitute lively and critical engagements between law and economics and new institutional...

Mit dem Einsatz von Employee Portalen verfolgen Unternehmen das Ziel, eine leistungsfaehige Technologie zur Schaffung von sog. personalisierten Arbeitsplaetzen am Desktop eines jeden Mitarbeiters bereitzustellen. Das Portal versorgt als Front-end des virtuellen Arbeitsplatzes den Mitarbeiter mit...

The purpose of this study is to provide a broader, economic perspective on customer value management. By developing an efficiency-based concept of customer value we aim at contributing to the presently underrepresented research field of marketing economics. The customer value concept is utilized...

This study describes a cross-sectional and time series analysis of sales data over one decade in four major segments of the market for cardiovascular drugs. We estimate over 200 product life cycles (PLC) using a very flexible mathematical model to account for a variety of PLC shapes. Life cycles...

The Web portals business model has spread rapidly over the last few years. Despite this, there have been very few scholarly findings about which services and characteristics make a Web site a portal and which dimensions determine the customers’ evaluation of the portal’s quality. Taking the...

Mittlerweile sind nahezu alle Branchen lueckenlos durch elektronische Marktplaetze abgedeckt mit der Folge eines fast ausschließlichen Verdraengungswettbewerbs. Der ueberwiegende Teil der Marktplaetze hat das Problem des Erreichens der kritischen Masse zur Realisierung von Netzeffekten geloest....

We offer an efficiency-based approach to derive market partitions and respective benchmarks using Data Envelopment Analysis. Product efficiency is measured as an output to input value from the customer’s perspective. Products offering a maximum customer value relative to alternatives represent...