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Segmenting Markets in Urban Higher Education: Community- Versus Campus-Centered Students

Klein, Thomas A.; Scott, Patsy F.; Clark, Joseph L. - In: Journal of Marketing for Higher Education 11 (2000) 1, pp. 39-61

<title>ABSTRACT</title> Market segmentation in urban higher education has generally divided potential students, primarily based on age, into Direct from High School (DHS) or “Traditional” and adult or “Non-Traditional,” based on differences in scheduling and program preferences and media access. One...

Persistent link: https://www.econbiz.de/10010973019

Organizational and individual learning in the sales force: an agenda for sales research

Chonko, Lawrence B.; Dubinsky, Alan J.; Jones, Eli; … - In: Journal of Business Research 56 (2003) 12, pp. 935-946

Persistent link: https://www.econbiz.de/10005465859

Ethics and marketing management: An empirical examination

Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of Business Research 13 (1985) 4, pp. 339-359

Persistent link: https://www.econbiz.de/10005473949

Social responsibility and personal success: Are they incompatible?

Wood, Van R.; Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of Business Research 14 (1986) 3, pp. 193-212

Persistent link: https://www.econbiz.de/10005477379

Ethics and Marketing Management:: A Retrospective and Prospective Commentary

Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of Business Research 50 (2000) 3, pp. 235-244

Persistent link: https://www.econbiz.de/10005477616