<title>ABSTRACT</title> Recruitment and retention of students are critical challenges facing university administrators. Similar problems related to attracting and retaining customers plague other service industries as well. While the benefits of enhanced service quality have helped many service industries...

This research examines how two prepurchase stages of the buyer decision process-information search and alternative evaluation-and two postpurchase stages-evaluation of product and service attributes-influence buyer regret. The study extends prior consequences of regret to include purchase...

Previous research related to marketing describes deep emotional bonds that develop between humans and their pets (primarily cats and dogs). Another multi-billion-dollar international market that needs exploration flows from the highly-involving bonds between humans and their horses. Horses are...