Showing 1 - 10 of 15
Persistent link: https://www.econbiz.de/10005261792
Until recently inter-carrier sales and purchase of telecommunications transport capacities were mainly based on long-term bilateral contracts between capacity supplying and demanding operators. Not long ago various firms started to supplement this traditional decentralized organization of the...
Persistent link: https://www.econbiz.de/10009199626
This work explores personal characteristics and mobile Internet (MI) use behaviors of consumers equipped with four distinct types of advanced handsets for accessing the Internet via cellular radio infrastructures of mobile network operators (MNO). Furthermore, it investigates the extent to which...
Persistent link: https://www.econbiz.de/10010943128
Persistent link: https://www.econbiz.de/10005235587
The introduction of Mobile Payment Systems (MPS) has gained increasing attention from telecommunications and financial service firms. However, to date, end customer use of MPS has not developed extensively. Thus, the present investigation aims to explore the drivers of MPS acceptance among...
Persistent link: https://www.econbiz.de/10008539386
The introduction of Mobile Payment Systems (MPS) has gained increasing attention from telecommunications and financial service firms. However, to date, end customer use of MPS has not developed extensively. Thus, the present investigation aims to explore the drivers of MPS acceptance among...
Persistent link: https://www.econbiz.de/10005048880
This study explores the degrees to which service firms standardize marketing in¬struments in their foreign subsidiaries. It also analyzes associations between interna¬tional standardization of marketing instruments and company financial performance criteria in an industry study of mobile...
Persistent link: https://www.econbiz.de/10005690235
Although mobile network operators (MNOs) carried out numerous international expansion moves over the past 25 years industry-specific empirical research on shareholder reactions to such moves and on factors explaining differences of the wealth effects of international expansion moves is scarce....
Persistent link: https://www.econbiz.de/10009192384
Customer retention (CR), loyalty (CL), and satisfaction (CS) are important (intermediate) goals for telecommunication network operators on their way to superior economic success in the liberalised German market. Therefore, drawing on a sample of 684 residential customers of digital cellular...
Persistent link: https://www.econbiz.de/10009199352
Specific internationalization steps of single mobile network operators (MNO) such as the hostile takeover of the German Mannesmann corporation by the British Vodafone group have received substantial public attention. Nevertheless, there is a dearth of scholarly research using quantitative...
Persistent link: https://www.econbiz.de/10009199557