This paper studies the monopolist's dynamic pricing strategy when introducing successive generations of a durable product. We show that when consumers are semi-anonymous or exactly identified and the innovation is minor, the firm always offers an upgrade discount to former customers. However,...

The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant,...

This paper develops a model for capturing continuous heterogeneity in the joint distribution of reservation prices for products and bundles. Our model is derived from utility theory and captures both within-and among-subject variability. Furthermore, it provides dollarmetric reservation prices...

Structural equation models are widely used in marketing and psychometric literature to model relationships between unobserved constructs and manifest variables and to control for measurement error. Most applications of structural equation models assume that data come from a homogeneous...

This paper addresses an important and underresearched issue in the economics and marketing literatures: what are the managerial and social consequences when firms use business models that are based on the dissemination of free samples? We develop an analytical model of free samples for both...

China's rapid economic growth is staggering but the country still has a long way to go before becoming a center for innovation and creativity. We examine whether or not transformational leadership can encourage employee creativity, using a Chinese-specific transformational leadership model. The...

This paper presents a unified simple correlation for estimating specific chemical exergy of solid and liquid fuels on dry basis. The specific chemical exergy of a dry fuel was split into two contributions: chemical of exergies of organic matter and inorganic matter, respectively. To estimate...

Internship is a relatively low-risk approach for entrepreneurs to attract and select prospective employees. But what factors can influence interns' intentions to join small businesses? Based on the model of action phases, realistic job preview theory, and organizational justice theory, I...

In this paper, we set up a game theoretical model in which an incumbent and an entrant choose their respective R&D strategies to compete with each other. Our paper contributes to three major debates regarding a firm's R&D strategy; the incumbent's and the entrant's choice between a radical R&D...

The objective of this paper is to investigate the firm's optimal advertising and pricing strategies when introducing a new product. We extend the existing signaling literature on advertising spending and price by constructing a model in which advertising is used both to raise awareness about the...