Assaf, A. George; Barros, Carlos; Sellers-Rubio, Ricardo - In: Omega 39 (2011) 3, pp. 283-292
This paper analyzes the impact of vertical integration, age, geographic expansion, and low price strategy on the cost efficiency of retail stores. We test our hypotheses using the innovative Bayesian frontier methodology. The data involve a sample of Spanish retail stores that operate in a...