Khalifa, Mohamed; Limayem, Moez; Liu, Vanessa - In: Journal of Global Information Management (JGIM) 10 (2002) 3, pp. 1-14
The growth of e-commerce has been mainly in B2B, while B2C is still facing major hurdles associated with consumer acquisition and retention. In the evaluation of B2C businesses, the focus is shifting from measures of visitor attraction such as pageviews and click-through ratios to measures of...