Zyglidopoulos, Stelios C.; Georgiadis, Andreas P.; … - In: Journal of Business Research 65 (2012) 11, pp. 1622-1627
This paper investigates the impact that media attention has on the strengths and weaknesses of a firm's corporate social responsibility (CSR). Drawing on stakeholder theory, the study develops and tests two hypotheses concerning the influence that media attention can have on the CSR-strengths...