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Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance
Shin, Dongwoo; Song, Ji; Biswas, Abhijit - In: Marketing Letters 25 (2014) 2, pp. 153-165
In this research, we examine the role of two motivational forces associated with creation of electronic word-of-mouth (eWOM): regulatory focus and collective dissonance. Our studies show that generation of eWOM is enhanced by regulatory fit, while traditional WOM is dominated by the negativity...
Persistent link: https://www.econbiz.de/10010867878
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Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of Business Research 62 (2009) 8, pp. 768-774
In this research we distinguish between ads that compare two different brands (Across-Brand Comparison or ABC ads) and those that compare different versions of the same brand (Within-Brand Comparison or WBC ads). Results from an experiment indicate that when comparative ads use attributes that...
Persistent link: https://www.econbiz.de/10004987898
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The Internet's impact on marketing: Introduction to the JBR special issue on "Marketing on the web--behavioral, strategy and practices and public policy"
Biswas, Abhijit; Krishnan, Ram - In: Journal of Business Research 57 (2004) 7, pp. 681-684
Persistent link: https://www.econbiz.de/10005465902
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The moderating role of brand familiarity in reference price perceptions
Biswas, Abhijit - In: Journal of Business Research 25 (1992) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10005466107
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The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
Alford, Bruce L.; Biswas, Abhijit - In: Journal of Business Research 55 (2002) 9, pp. 775-783
Persistent link: https://www.econbiz.de/10005473585
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An experimental assessment of effects associated with alternative tensile price claims
Biswas, Abhijit; Burton, Scot - In: Journal of Business Research 29 (1994) 1, pp. 65-73
Persistent link: https://www.econbiz.de/10005473662
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Reference pricing studies in marketing: A synthesis of research results
Biswas, Abhijit; Wilson, Elizabeth J.; Licata, Jane W. - In: Journal of Business Research 27 (1993) 3, pp. 239-256
Persistent link: https://www.econbiz.de/10005474342