Gaining and sustaining brand loyalty is a key challenge in increasingly competitive markets. Many marketing researchers as well as practitioners emphasize the critical role of the interpersonal interaction between the customer and the salesperson in influencing customer satisfaction, generating...

Metaanalysen integrieren empirische Befunde mehrerer Untersuchungen zu einer bestimmten Problemstellung und untersuchen die Variabilität dieser Befunde. Damit helfen sie Wissenschaftlern bei der Informationsintegration und -bewertung im Rahmen ihrer Arbeit und unterstützen Praktiker bei der...

This study investigates how business research scholars’ internationalization strategies influence their research performance and how this relationship is moderated by the availability of different knowledge-based resources. The authors analyze citations to journal articles authored by business...

The development of path-dependent processes basically refers to positive feedback in terms of increasing returns as the main driving forces of such processes. Furthermore, path dependence can be affected by context factors, such as different degrees of complexity. Up to now, it has been unclear...

Das WZB nimmt als außeruniversitäre Einrichtung in bezug auf die Nachwuchsförderung eine besondere Stellung ein. Es verfügt - im Gegensatz zu den Universitäten - nicht über die Prüfungsberechtigung für Promotionen und Habilitationen. Faktisch bildet das WZB jedoch in beträchtlichem...

This study examines the question of whether the journal ranking VHB-JOURQUAL 2 can be considered as a good measure for the construct “scientific quality”. Various rankings in business research provide the database for the analysis. The correlations between theses rankings are used to assess...

Generalizability theory provides an alternative and more flexible approach for construct measurement than classical measurement theory. The theory takes into account several sources of error. Generalizability studies lead to results that allow for designing measurements that optimize the...

Untersuchungen im Rahmen der Persönlichkeitspsychologie zeigen, dass zwischen bestimmten Dimensionen der menschlichen Persönlichkeit (Big Five) und dem Erfolg des Individuums sowohl positive als auch negative Beziehungen bestehen. In der vorliegenden Studie wird untersucht, inwieweit sich...

Based on cultivation theory, self-concept theories, and gender research, this study investigates the influence of TV viewing on female and male consumers' perceived body images and related consumption behavior. The results show that TV viewing biases social perceptions of body images; however,...