Bruggeman, Jeroen; Grunow, Daniela; Leenders, Mark A. A. M. - In: Industrial and Corporate Change 21 (2012) 6, pp. 1451-1477
Organizational ecology models of market dynamics emphasize the competition-inducing role of inter-organizational niche overlap--targeting similar market niches increases competitive pressure and thus reduces organizations' fitness. Recent studies, however, have suggested that moderate niche...