The negotiation could be considered as critical part of the success within the international affaires. The participants’ culture is one of the most powerful and influential factors that could give a stimulus or an obstacle to the negotiation process and outcome. The cultural differences...

The contribution of services to the development of every national economy is in the progress, they becoming the major contributor to the gross national product of most countries. In their turn, the customers become more demanding and powerful in their relationship with service providers. They...

A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers, the producers and the environment. The benefits support the rapidly growing world market of organic...

Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45%) and in USA (37%). The market shares of the Top 10 companies were above fifty per cent of the research market's turnover. As a young, modest...

The strong identity is a key condition for the real success of a brand strategy. The identity reflects the inner value of the brand and describes its potential success. In order to maximize this value a brand identity should include and develop all dimensions of its complex structure. The...

Companies develop marketing strategies only for success. But, sooner or later, even the most successful strategies begin to wear out and lose their impact on the performances of the company. The mutual attraction between the marketing strategy and the performance of the company is known as the...

Brand strategy is vital for the succes of the company on the international market. Identity and positionning are critical in order to develop a succesufull brand strategy. These two very important dimensions of any strategy of brand are accompanying every strategical option. Creating and...

A customer value based system is a task few companies can achieve. The companies originated from Japan have covered a long way from international expansion to the capitalization of competitive advantages. On this way of international experience, the most important Japanese companies have...

The sustainability becomes a model of development only if countries, industries, businesses and citizens become sustainable. The contribution of the business to a promising future should come from a fully integrated sustainability in its DNA and strategies. This paper focuses on the needed...

Every time a company goes international, it could confront the complex conglomerate of various conditions and trends of the environment and its own status. This paper aims to propose a systematic analysis of different problems of the internationalization of the company and based on the results,...